The Corporate SmoothieDog Support Team

Lou

Nelly and Stephan adopted Lou from the Spanish island of La Gomera through an animal welfare organization. Lou – formerly Luci – was already 2 years old and was abandoned by a hunter due to her poor hunting instincts. The half-starved little mouse weighed just 13.5 kg when she was finally able to find a loving home in beautiful Heilbronn. Now, Lou happily wanders through the world, weighing a proud 20 kg on her healthy ribs. Happy, yes, but unfortunately still very anxious! Because of her terrible experiences, she no longer trusts strangers (she's especially suspicious of photographers! 😉) and therefore usually prefers to hide behind her mother as quickly as possible!

Since everyone in the SmoothieDog family is allowed to do what they do best and what they like best, you will rarely see Lou in front of the scenes – even though she has the most important job behind the scenes:

>> No new variety will be launched without Lou's consent! <<

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An interesting dog story on the side:

Lou immediately reacts to any food containing chicken with flatulence and diarrhea. Therefore, we initially stopped giving her SmoothieDog chicken varieties, simply because we thought "Lou can't tolerate chicken."

We therefore developed the “LAMB” variety especially for Lou because we have had the best experiences with this meat…

At some point, we simply gave her a "CHICKEN" SmoothieDog – and? NOTHING! Everything was wonderful!

To check, we once again had chicken from a popular food manufacturer and suddenly we had unbearable flatulence again.

We've already read similar things in several BARF forums and therefore firmly believe that dogs' intolerances to certain types of meat aren't due to the meat itself, but rather to the way the animals lived and how they were processed. Lou and all the lovely dogs in the world inspire us to make our dog smoothies with really good meat!

Stephan

Without Stephan - no Smoothie Dog! Stephan had this seemingly simple idea back in the summer of 2016. There was a report on television about the

Trend “Smoothies”.

At that time, Nelly and Stephan were busy thinking about the reasons for the loss of their dog "Becks," which they attributed to improper feeding. The report repeatedly emphasized the positive effects of smoothies on human health.

Then Stephan asked the question “Are there actually dog smoothies?”

Nelly and Stephan started researching and found two great books with recipe ideas for homemade dog smoothies and a few blog posts with similar recipe ideas – but otherwise, no hits! The cool name "Smoothie Dog" was also available, and the website was immediately added to Stephan's shopping cart. As life would have it, the madness of everyday life caught up with them, and the idea was put on the back burner again and again. But the vision persisted and continued to develop in their minds. What's more, the idea resonated with everyone who listened. So the two plucked up the courage and finally got started...

Stephan enjoys social media and is the voice of our community. Stephan feels right at home on Facebook, Instagram, TikTok, and other social media platforms! Stephan generally manages all electronic matters for us and handles all operational matters.

You can reach Stephan as follows:

Email: n.nagel@smoothiedog.de

Felix

Felix is primarily responsible for sales at SmoothieDog and is part of the company's management team. Like Nelly, Felix successfully completed his training as a nutritionist specializing in canine nutrition and is now putting what he has learned and experienced to good use. Since Felix "lives" SmoothieDog, he doesn't really have any free time anymore—so listing his hobbies here isn't really that helpful ;).

Felix was the biggest fan and supporter the moment Stephan told him about the idea of “developing a dog smoothie”!

As part of his studies at Heilbronn University, he conducted a market research study during the founding phase of SmoothieDog and, while conducting surveys, sold his first smoothies on the side. Why? Because Felix does everything he does with enthusiasm and passion – and because he is 100% convinced of our products and the SmoothieDog philosophy. Therefore, it was only natural that Nelly and Stephan brought Felix into the SmoothieDog family when they were looking for the "right" person for sales!

Are you a brick-and-mortar or online retailer? Do you have ideas for marketing campaigns or sales channels? You want to contact Felix:

You can reach Felix
by phone at  0151 – 29050003
or by email at  f.schoefinius@smoothiedog.de

Nelly

Nelly actually loves spending her whole day learning about what dogs and cats should and should not eat, what's good for them, and what's not. This enthusiasm for SmoothieDog recipes probably stems from her roots in the restaurant industry, but above all from her firsthand experience of the damage that improper feeding can do to a healthy dog's body. If you want to learn more about this, just check out our "story"!

Nelly enjoys spending a lot of time in production, working with her dad to refine the processes, flavors, and smells, meet with our suppliers, visit the meat processing plants, and have at least a hundred more variety ideas in her drawer. So, stay tuned.

Incidentally, in the summer of 2016, when Stephan asked the all-important question, "Do dog smoothies actually exist," Nelly was sitting next to him on the couch. She picked up her phone, googled, and answered, "No." Being a true doer, she repeatedly pushed to turn the idea into reality and finally make SmoothieDog a reality.

She loves ideas, requests, and feedback on compatibility—so please share your suggestions.

You can reach Nelly
by phone at:  0157 – 73579960
Email:  n.nagel@smoothiedog.de

Nicolas

Nicolas has been part of the SmoothieDog family since fall 2021. In addition to his studies in Business Administration and Management at Heilbronn University, he initially actively supported us as a working student in online marketing. A year later, in fall 2022, he successfully completed his studies and joined us full-time as CRM & Marketing Manager. His many responsibilities include SEA & SEO, CRM, and web analytics. With his open and hardworking nature, Nicolas fits perfectly into our team. He is always ready for the next challenge and lends a hand wherever needed. Nicolas represents an important additional building block in driving our passion project forward. 

Gülçin

Gülçin joined our SmoothieDog family as Marketing Manager in January 2024. She grew up with her loyal companion, Maskot, a Chihuahua-Pekingese who lived to the ripe old age of 16. Due to her connection to animals, especially dogs, she has a deep love for our products. In her free time, besides dancing, Gülçin is passionate about social media and influencers.

Gülçin is responsible for managing our social media channels. She oversees our blog and influencer marketing. With her creative and open nature, she also enjoys appearing in front of the camera for you, making her the face of our social media channels—a perfect blend of work and hobby!

Mika

Mika has been part of our SmoothieDog family as Marketing & Sales Manager since January 2024. The 25-year-old brings a solid foundation of knowledge from his business administration/logistics studies in Heilbronn and various student jobs.

His long-standing bond with Linus, his 16-year-old Border Collie, has not only shaped his teamwork skills but also sharpened his eye for detail. Linus has been a popular subject at SmoothieDog for years and has always been rewarded with plenty of smoothies.

In his role as Marketing & Sales Manager, Mika is firmly convinced that he is passionate about our products. His goal is to create an authentic connection between product and customer and, with his creativity, to once again put our smoothies in the spotlight. His expertise and enthusiasm are a key building block for our future success.

Celina

Celina has a heart for truly good design and has been working for us since October 2022 as a trained media designer and design technical assistant.

She lives and works near Cologne. She gained experience in advertising and Amazon agencies, but then decided to finally pursue a job she could fully identify with. She has also adopted a small Romanian mixed-breed dog, who also enjoys modeling for our social media channels.

In addition to all print products like flyers, business cards, banners, etc., she maintains our website and Amazon presence. She also works with the marketing team to create social media creatives and much more. In short, she's responsible for everything that needs to look good.